Global Marketing and Advertising Assignment Example | Topics and Well Written Essays - 1750 words

Global Marketing and Advertising - Assignment ExampleSuch is an effective strategy that ensures that they induce publicizing contents that resonate with the uniqueness of the respective markets. Key among the factors that influence the decisions to localize advertising is the fact that emerging markets become the most lucrative markets for nigh of the leading global brands. They must, therefore, find appropriate ways of penetrating the unique markets. Hollensen, (2004) asserts that localizing advertisement is vital since it limits the costs of trade to the prevailing marketing costs in any given market. Introducing a new product in a new market requires the company to employ appropriate brand development strategies. development a brand requires the effective introduction of the product a feature that validates the localized advertising. Any company such as those marketing whiskeys like Johnnie pushchair cannot employ the same marketing strategies it uses in the United States in such a new country as China. The United States is an established market. Johnnie Walker is a stable brand and a market leader in the country. In China, Johnnie Walker is a new brand with the company barely introducing its products. The company, therefore, uses localized advertising in China with the view to introducing and developing a brand in the country as it has in the United States. In emerging markets, the company uses staple fibre target market strategies such as the marketing mix. The marketing mix is a vital introductory and product developmental strategy that presents specific features of a product (Kotler & Armstrong, 1991). Key among such features is the product itself, the price of the product, place, and promotion. The attractiveness of the emerging markets often enhances the development of a scramble for the market. This requires strategic yet aggressive marketing that validates the use of the marketing mix since it presents the price of a product as a major competi tive advantage.