Drawing on a discussion of major theoretical perspectives in Essay

Drawing on a discussion of major theoretical perspectives in philisophy, and developing your own philosophical arguments, critic - Essay Example In undertaking this task, the writer is aware that one cannot fully encapsulate in one setting the entirety of the notion of sports, however, it hopes that as the paper continues some of the vagueness that some of the attributes inhering the concept may be clarified and establish a clearer notion of sports. SPORTS: WHAT IS IT? Morgan (1976) has looked into the discussion between Huizinga and Gerber regarding the notion of play, which , in turn paves for the possibility for the ontology of ports. Huizinga looks into sports as play (Morgan, 1976). In this signification, one can see the equivalence that is juxtaposed between sports and play. According to Morgan (1976), for Huizing ,play is â€Å"an irreducible facet of life whose meaning resides within itself and is not, therefore, contingent on any end it is instrumentally employed, quite incidentally and perhaps inauthentically, to bring about† (p. 25). This whole concept offers the supposition that play is something that is â €Å"non-real† and â€Å"non serious†, a â€Å"free activity standing quite consciously outside ordinary life. If this kind of reasoning is pursued and associated with sports considering that there is a presupposition that Huizinga is looking at sports a play, it opens the notion that sport ahs intrinsic value that is or used not because of any extenuating factors that influence the players, but it is engaged in for its own sake. At this point Gerber, argued that there is seeming misunderstanding of the concept of ‘to be’ in Huizinga’s concept of ‘play is nonreal’ (Morgan,1976). She maintains that there is no ontological impossibility in assuming that play is non real since how can a real person be in play and yet at the same time maintain there is ‘non realness’ in the experience. Morgan (1976) untangling g the dilemma, proposes the position that the term ‘to be’ in the statement â€Å"play is non real† is to be understood as not referring to existential ‘is’, but should be understood in the context of the Platonic ‘to be’ which, is a signifier for differentiation and variation but not necessarily referring to existence. This means that the ‘to be’ is not an existential is which denotes the notion that there is no question pertaining to the idea of realness in connection with existing. This position is further supported by the Heideggerian distinction between the ontic and ontology . as a point of clarification, ontic is knowledge base on the actual experience whereas the Heideggerian ontology refers to a prior experience of the phenomenon that allows for the formulation of the criterion that enables one to understand the events not because one has experienced, but because one has extracted from the categories, which makes the phenomenon what it is, and in this sense the phenomenon is play. In this regard, Morgan(1976) has presupposed that Hu izinga has misappropriated the terms ‘non real’ when associated with play in the context that it is justified on the premise of the Heidegerrian ontic sense, yet it s is seeks to provide a way to come out with the ontological validity for the concept of play. Gerber has clearly noted this in the counter argument against Huizinga when she

Trip to the Museum of Brands Essay Example | Topics and Well Written Essays - 500 words

Trip to the Museum of Brands - Essay Example I will concisely examine the past and current campaigns of Coca-Cola in order to reinforce its connection with its brand communication strategy. Given the massive popularity and influence of Coca-Cola, it can be claimed that the brand ultimately stands for fun, freedom and refreshment. Its focus on imparting the benefits of strong familial bond, as well as the advantages of having genuine social relationships have elevated the value of the brand from mere functional to emotional. Drinking Coke does not only mean consuming a beverage, but also adhering to what the brand stands for. Firstly, Coke’s trademark cursive script logo was in 1886 by Frank M. Robinson. As later on claimed by Robinson, the use of two Cs in the logo will help the product stand out from its competition. Since the same logo has remained for the past 120 years, it is estimated to cost $67 billion. Introduction Visiting the Museum of Brands has truly helped me understand the role of branding in not only furthering business growth, but also in influencing people’s lives. For this paper, I would like to critically analyze Coca-Cola as a brand. In this regard, I shall first provide a brief background on what I deem the overall branding strategy of Coca-Cola is, To provide a short outline of this report, I wish to start with a brief review of what branding is and how it relates to owning a specific image in the consumer’s minds. Then, I shall discuss the brands that struck my interest during the trip to the Museum of Brands. After this, I will conclude this report by sharing my insights on my experience. Branding, as Stine (2010) highlighted in his paper entitled â€Å"The Nine Principles of Branding†, is essentially about communicating the unique differentiation of one product in relation to its competitors. Through the proper combination of striking statements and creative visuals, branding is able to elevate the relevance of the highlighted product in the daily lives of the consumers.